Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Principles of Marketing_Discussion 1

Principles of Marketing_Discussion 1

Q Discuss the basic elements of the marketing concept and identify a business that you are familiar with that demonstrates this philosophy

View Related Questions

Solution Preview

The chief elements of any plan for marketing that is successful consist of the concepts of price, promotion, product, and place. These are called the 4 P’s of marketing. The mix of marketing of the 4P’s functions serves as a guide to assist the manager of marketing for strategy development for services and product promotion to customers in a successful manner (Kotler & Armstrong, 2018). The basic marketing concept elements are mentioned below: